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Deliver the right solutions in a digital environment with a UConn MBA in Digital Marketing Strategy
Ranked as a Tier 1 program by CEO Magazine, the UConn MBA with a focus in Digital Marketing Strategy provides you with the executive mindset to meet the new demands of a changing global economy.
Apply your classwork with Experiential Learning opportunities: real-life case competitions, UConn’s Accelerator projects, internships, co-ops, or individual and group student project courses, including student start-ups.
About the UConn MBA
Live in Hartford, CT, ranked as #4 Tech City (Brookings Institute 2018); #14 of 25 Best Cities for Jobs (Glassdoor.com 2017) and #31 in the Top 100 Places to Live (U.S. News & World Report 2017).
Be one of the 58% who receive a Graduate Assistantship.
Get where you want to go by receiving individualized career coaching as one of the distinguishing hallmarks of our program.
Build your professional network by connecting with the Husky Nation community of more than 40,000 UConn School of Business alumni worldwide.
About the Digital Marketing Strategy Track
Learn how to identify and analyze market opportunities, gain insights into consumer behavior, profile and target customers, forecast sales, and develop strategies for pricing and promotion.
Discover how to make successful marketing decisions through the use of advanced digital analytic tools.
Join the UConn MBA program, the only Forbes-ranked MBA program in the Northeast corridor combining an average starting salary of $110K or more with a public university tuition.