Core Functional Knowledge

Core Functional Knowledge modules address core concepts applicable to the key functional business areas of marketing, operations, IT, accounting, and finance in which much of the “business” of business occurs. Strong business leaders have a solid understanding of all of these areas in order to integrate their functional responsibilities with others in an organization. Course content and sequencing is designed to provide an integrated perspective. 18 required credits.

Customer Insights and Marketing Opportunity

This course offers a strategic and analytical approach to marketing decisions. Students will develop basic proficiency with key marketing concepts and skills including: identifying opportunities and threats in the market environment; forecasting market growth; evaluating customers and competitors; and segmenting, targeting, and positioning. (MKTG 5181, 1.5 credits)

Financial Accounting and Reporting- Fundamentals

In order to make effective decisions, managers must be able to understand, analyze and evaluate financial statement data regarding the outcomes of previous decisions. This course is oriented towards ‘users’ (i.e., versus ‘preparers’) of financial statements and aims to help students develop a basic understanding of the financial accounting concepts and procedures that underlie corporate financial statements. The course objective is to provide students with a fundamental understanding of accounting methods and terminology so that the financial statements in corporate annual reports can be analyzed and evaluated. (ACCT 5181, 1.5 credits)

Fundamentals of Financial Management

Managers must understand how the firm is financed and the effects on decision making. In this course, students gain tools and frameworks to analyze financial decisions based on principles of modern financial theory. The course covers concepts such as discounted cash flow techniques, and its applications to valuation of common stock and bonds and lease vs. buy decisions. The time value of money is examined for both personal financial planning and business applications, and is used to value financial instruments, including common stock and bonds. (FNCE 5181, 1.5 credits)

Introduction to Data Analytics

A developing major focus in information systems is the area of data analytics. This course introduces students to key issues and concepts in data analytics. The course begins by delineating the differences between standard statistical analysis, including model estimation and evaluation, and the data driven approach of data analytics. A good deal of emphasis is placed on critical issues underlying almost all data analytics projects, including data quality (accuracy, objectivity, and reliability), missing values, outliers, and data standardization. The course introduces students to basic analytics techniques and processes. (OPIM 5181, 1.5 credits)

Managing and Delivering Customer Value

This course builds on the strategic perspective developed in MKTG 5181 (Customer Insights and Marketing Opportunity). Students will learn how to determine product, price, place and promotion components of marketing strategies and how to assess marketing performance. (MKTG 5182, 1.5 credits)

Capital Budgeting and Corporate Financial Policy

Firms must generate sufficient returns for their owners, and new project valuation is an important tool to assess competing use of funds. In this course, students apply the tools and techniques of the time value of money framework to capital budgeting issues and corporate financial policy. They focus on corporate capital budgeting and valuation, investment decisions under uncertainty, market efficiency, and corporate financial policy including financing and dividend decisions. Students evaluate capital investments with a focus on how companies analyze the risk associated with future cash flows and how that risk is incorporated in the required rates of return, as well as how financing choices (stocks and bond issues) and payout policy affect the cost of capital of large projects. Students apply two widely used models, the Capital Asset Pricing Model (CAPM) and the Weighted Average Cost of Capital (WACC) to capital budgeting problems. (FNCE 5182, 1.5 credits)

Financial Accounting and Reporting- Applications

This course focuses on financial accounting for certain, specific economic transactions (e.g., debt issuance, granting stock-based compensation). The course objective is to provide students with an introduction to fundamental finance concepts and, in turn, a more nuanced understanding of the financial accounting concepts and procedures that underlie corporate financial statements. (ACCT 5182, 1.5 credits)

Introduction to Operations Management

Operations Management deals with the management of value-creating processes that transform inputs into outputs (goods and services). This course provides an overview and introduction to operations management. It focuses on the process view of operations and develops a framework for process analysis and improvement with and without variability. (OPIM 5183, 1.5 credits)

Cost Analysis

This course provides a micro-level understanding of various costing systems, e.g. job-order costing, process costing, and activity-based costing. Students comprehend the nature and behavior of cost and how cost is directly affected by resource (people, materials and capital) acquisition and allocation decisions. Students explore how management solves the interrelated problems of efficiency, productivity, and pricing. (ACCT 5183, 1.5 credits)

Operations and Supply Chain Management

Built on the concepts in Introduction to Operations Management, this course covers critical and specific topics in operations management, including inventory, quality, lean operations, and operations across firms (supply chains). It introduces both qualitative strategies and quantitative models concerning these topics. (OPIM 5184, 1.5 credits)

Managerial Controls

This course takes a macro-perspective of applying cost concepts to real-world managerial scenarios to make rational decisions, e.g. product pricing, transfer pricing, make or buy, performance measurement, and budgeting. Students explore how management solves the interrelated problems of capacity, sourcing, pricing, and profitability. (ACCT 5184, 1.5 credits)

Management Information Systems

Information technology (IT) has had a dramatic impact on how individuals and organizations work, and is an important force shaping entire industries and value creation by firms. Most business school graduates will have IT related responsibilities during their careers, no matter which functional area they are in, and will be involved in efforts to select, adopt, and exploit information technologies in support of business goals. The goal of this course is to prepare students to execute these responsibilities effectively, and to be able to do so even as the set of available technologies changes over time. The course presents students with frameworks that let them analyze business situations involving IT in a structured way. It will also help them develop sophisticated understanding of the links between IT, business strategy, and business process. They will also gain an appreciation of the organizational and management practices that complement IT investments. (OPIM 5182, 1.5 credits)