Business Analytics

UConn MBA Business Analytics Track

In a world drowning in data, there is a large and growing need for professionals with the expertise to translate that data into innovative business solutions. These professionals understand the business landscape in addition to analytics methods, and so can use analytics to address business problems, manage risk, and also to identify and create new business opportunities.

Track Courses

15 credits Four required courses and one elective course provide working knowledge in core business analytics methods and tools, from spreadsheets to relational databases to big data repositories, and their application to business problems across disciplines. One flexible elective enables individualized alignment with targeted career goals.

In addition, all students must pursue at least 3 credits of a 5000-level Management course.


Business Process Modeling and Data Management

Managing and improving a business process adds to the bottom line, and data is a core business asset derived from multiple business processes. The need to manage both efficiently and use them effectively has assumed paramount importance. This course introduces market-leading techniques that help to identify and manage key data from business processes. It provides the essential tools required for data mining and business process re-engineering. It combines lecture, class discussion and hands-on computer work in a business-oriented environment. (OPIM 5272, 3.0 credits)

Predictive Modeling

Introduces the techniques of predictive modeling in a data-rich business environment. Covers the process of formulating business objectives, data selection, preparation, and partition to successfully design, build, evaluate and implement predictive models for a variety of practical business applications. Predictive models such as neural networks, decision trees, Bayesian classification, and others will be studied. The course emphasizes the relationship of each step to a company's specific business needs, goals and objectives. The focus on the business goal highlights how the process is both powerful and practical. (OPIM 5604, 3.0 credits)

Business Decision Modeling

The course discusses business modeling and decision analysis. Covers topics such as optimization, simulation, and sensitivity analysis to model and solve complex business problems. As spreadsheets are often used as software tools for such problem solving, the course will emphasize developing high quality spreadsheets to ensure that the objectives of the model are clear, defining the calculations, good design practices, testing and presenting the results. (OPIM 5641, 3.0 credits)

Data Mining and Business Intelligence

Discusses data mining techniques that can be utilized to effectively sift through large volumes of operational data and extract actionable information and knowledge (meaningful patterns, trends, and anomalies) to help optimize businesses and significantly improve bottom lines. The course is practically oriented with a focus of applying various data analytical techniques in various business domains such as customer profiling and segmentation, database marketing, credit rating, fraud detection, click-stream Web mining, and component failure predictions. (OPIM 5671, 3.0 credits, prerequisite OPIM 5604)

Flexible Analytics Elective

  • Choose at least one elective from the following list (OPIM 5XXX 3.0 credits):
    • OPIM 5894 Data Mining with R
    • OPIM 5894 Big Data Analytics with Hadoop
    • OPIM 5894 Adaptive Business Intelligence
    • OPIM 5505 Analytical Consulting for Financial Services
    • 3 credits of other OPIM 5000-level coursework with permission

STEM Designation for 3 MBA Tracks

The State of Connecticut’s Office of Higher Education granted STEM designation for UConn’s three quantitative tracks in the Full-time MBA Program: Business Analytics, Digital Marketing Strategy, and Financial Analysis and Investments.  STEM which stands for: Science, Technology, Engineering and Mathematics, qualifies students here studying on a visa to be eligible for 36 months of OPT (Optional Practical Training), rather than the usual 12 months, provided all other eligibility criteria are met. STEM graduates are essential to U.S. economic competitiveness and growth and in short supply.  This OPT extension makes it attractive to businesses to hire international students. More Information